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What Xiaohongshu reveals about Chinese travelers' new needs

12/10/2025|3:45:49 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

James Liang on global strategy: How Trip.com aims to break through competition

09/29/2024|2:54:39 PM|

The company is still primarily focused on Asia for now.

McKinsey: Global shifts in traveler behavior

09/18/2025|8:42:20 PM|

70% of global travelers want to experience destinations like a local.

Duty-free giant set to exit Shanghai airports

12/12/2025|10:42:57 AM|

The appeal of duty-free shopping is shifting from “discounts” to “experience + emotional value.”

Solo trips surge among young travelers

09/28/2025|1:49:36 AM|

The global solo travel market is expected to reach USD 1.07 trillion by 2030.

Oversupply or Overdrive? Shanghai’s theme parks take off

09/10/2025|11:58:45 PM|

The clustering of theme parks is not “involution,” but the formation of a collective force.

Michelin awards Hotel Keys in China for first time

10/11/2025|3:03:15 AM|

The trust issue remains to be unlocked.

Overcapacity emerges as the biggest challenge for China’s aviation market

09/21/2025|12:00:10 PM|

The global airline industry’s average profit per passenger is barely equivalent to “the price of a cup of coffee.”

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