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Chinese carriers gear up for diversified needs of global digital platforms

08/22/2016|9:11:56 PM|

Be it for an e-commerce platform or supporting different phases of a journey via their digital assets, Chinese airlines are looking to refining their sites and apps.

5 areas that can enhance the UX strategy

05/11/2016|11:05:23 AM|

In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.

Crafting a merchandising plan with a pragmatic approach

09/29/2015|10:41:18 AM|

Since airline merchandising is in general a relatively new concept for most airlines, there is no one right answer or model, says Jim Davidson, CEO, Farelogix.

Merchandising opportunity awaits for Chinese carriers

09/02/2015|6:03:46 PM|

Airlines in China need to strengthen their selling capabilities, and this shouldn’t stop at refining only direct channels.

Air China sets its sight on top level personalization

05/29/2015|6:30:36 PM|

Chinese carriers generally lag behind their counterparts in the U. S. when it comes to personalization. But things are evolving, says Air China’s Fajin Hu.

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