Search results for “direct marketing”
7 pillars of Shiji’s business transformation
02/16/2017|5:14:10 PM|
Shiji envisions being a part of consumers’ lives when they “eat, sleep, shop and play”. This forms the basis of group’s latest transformation - being a platform service provider with strong data and analytical capabilities encompassing various sectors.
ITB China announces Europe as Official Partner Destination for 2017
02/04/2017|10:48:58 AM|
Europe has become the official Partner Destination for the ITB China 2017, a three-day business to business travel trade fair which focuses on the Chinese travel industry and takes place on May 10-12, 2017 in Shanghai.
It’s not just about big data, leverage small data, too
01/05/2017|9:17:34 AM|
Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
China’s tourism revenues top RMB 4.69 trillion in 2016
01/17/2017|5:43:45 PM|
China’s tourism revenues in 2016 is projected to have reached RMB 4.69 trillion, up by 13.6% YoY. The industry has contributed more than 10.26% to the country’s employment in the year.
Ctrip takes a big step in pursuit of going global
11/27/2016|9:50:20 AM|
Drifting away from intense competition in the domestic OTA market, Ctrip seems to have come a long way in a span of 18 months. The decision to acquire Skyscanner means Ctrip isn’t just a single market player anymore.
Views from the middle of the value chain
10/28/2016|10:21:29 PM|
TMCs and OTAs share their views on the latest trends on airline distribution, and not everyone is happy with the way things are heading.
Building a customer-centric distribution channel
10/26/2016|9:29:21 AM|
Chinese airlines have responded to OTAs by focusing on direct sales and axing agency commission fees. At the heart of their argument was that the move was for consumers.
Airlines: Leveraging Tech for Added Value
10/27/2016|9:39:12 AM|
With the increasing touch points that technology brings, airlines can leverage their auxiliary services to attract more consumers and grow revenue.
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