Search results for “data strategy”
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
Hotel alliances: make or break for mid-regional hotels chains?
05/19/2016|9:38:11 AM|
Whether joining alliances can help all hotels? Are hotels in a position against OTA or they can co-exist with each other? Five executives gathered at ChinaTravelNews’ panel during the Hotel and Marketing Conference to discuss the matter yesterday.
Alitrip set to leverage Alibaba’s prowess in the world of e-commerce
02/22/2016|4:08:55 PM|
Be it for Alibaba’s massive traffic or data analysis expertise, Alitrip is looking beyond the model of a traditional OTA to have a bigger say in the overall consumer travel experience.
Ctrip’s partner UTour plans full acquisition of HuaYuan
03/03/2016|6:18:43 PM|
Ctrip’s partner Beijing Utour International Travel Service Co Ltd (UTour) plans to buy out Huayuan International Travel (HuaYuan) for RMB 2.6 billion. The funds for the purchase will be raised by issuing 65.61 million shares at RMB 35.82 per share plus RMB 250 million in cash.
Understanding TripAdvisor’s product creation flow
05/16/2016|9:23:55 AM|
The global hotel distribution landscape is in the middle of yet another intriguing phase. The likes of TripAdvisor and Google are to refine their offerings on an ongoing basis. Known for their dexterity, such entities have the power to build a stronger brand affiliation via their product and technology expertise, holding on to the massive traffic with valuable propositions.
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016|6:25:45 PM|
Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
Chinese buyers spend USD 2.6 billion on US hotel property acquisitions in 2015
04/12/2016|8:13:56 AM|
Chinese companies splashed out USD 2.6 billion on buying US hotel properties in 2015 and the buying spree is expected to keep on
Chauffeured war heating up as Didi set to complete another financing round
04/11/2016|4:29:02 PM|
Not long after Uber expressed confidence in turning a profit in China within two years, its arch rival Didi Chuxing is to close yet another round of funding, with UCAR-linked Alibaba among the investors
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