Search results for “context marketing”
Personalisation – it’s about embracing smartness
10/11/2015|10:25:59 PM|
How are travel companies trying to be smarter with personalisation? We learn from Dave O’Flanagan, co-founder and CEO of Boxever.
Foreign players wary of B2C model, but B2B remains an attractive proposition
12/14/2015|6:47:51 PM|
Anyone can sell the way China’s local intermediaries have shaped up their selling platforms. It’s virtually a B2B2C model today, and foreign OTAs are keen on tapping it for outbound segment
Taxi app consolidation reaches Latin America
12/21/2015|5:53:16 PM|
EasyTaxi announces that it has “merged” with Tappsi to deal with competition from Uber and other taxi apps.
Boutique travel platform Zanadu raises US$12 million in Tencent-led financing
12/23/2015|7:45:50 PM|
Boutique travel website Zanadu announced it received over RMB80 million in its A+ financing round, in which IT giant Tencent is the lead investor.
Technology and local partnership –that’s what Expedia is banking on in China
09/15/2015|10:59:51 PM|
Expedia believes it can lend a strong dimension to Chinese domestic intermediaries’ strategy to capitalize on demand for outbound travel .
Ctrip’s CPH listing proves its mettle – conversion rate higher by 15%
12/18/2015|10:13:52 PM|
Being a part of CPH or Chinese Preferred Hotel program is an investment decision for overseas properties. But it’s rewarding, too.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
How is Priceline Group gearing up to cast its spell on China?
09/14/2015|10:53:25 AM|
The group now has over 500 employees based in China, 10 offices across the country with another two planned to open towards the end of the year.
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