Search results for “context marketing”
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
Outward bound and travel platform Hiyo completes a ¥14 million angel round
09/29/2017|1:43:13 PM|
Targeting young travelers, Hiyo develops its products around the concept of “minimal transportation, short distance”, and plans its content around socializing, relaxation and entertainment.
Rentalcars riding on momentum of China’s outbound travel
08/24/2017|4:34:35 PM|
Eyeing China's growing outbound tourism, Priceline's ground transport unit Rentalcars has set up its service in the country to work with local OTAs and plan partnerships with the Chinese airlines.
TravelDaily Conference presents the 2017 China Travel Innovation Challenge
08/25/2017|11:22:27 AM|
Six travel firms are set to vie for the title of the most innovative travel product of the year at the 2017 China Travel Innovation Challenge on Sep 14 in Shanghai.
Overseas independent travel provider RRUU raises RMB 35 million
08/18/2017|3:19:00 PM|
RRUU has recently received RMB 35 million in its A+ round financing and is to complete the B-round financing later this year.
Weaving the magic of context marketing via your website
11/18/2015|10:11:40 AM|
What does it to take to make a website click every time an anonymous or a repeat user visits it? Count on context marketing to do so.
Chinese OTAs open up to new ways of distribution connectivity and integration
07/04/2017|9:50:52 AM|
Emirates' decision to make their offerings available for booking on Alitrip (Fliggy) via an NDC API indicates the readiness of intermediaries in China to embrace new developments.
Priceline Group CEO: online travel in China may still witness “significant volatility”
06/19/2017|1:58:57 PM|
Priceline CEO Glenn D. Fogel believes that price is still incredibly important in China's OTA market. The key of setting up a brand in China is to understand ecosystems – Baidu, Alibaba and Tencent.
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