Search results for “context marketing”
5 reasons why travel brands need to take notice of Alibaba’s Fliggy
01/26/2018|10:34:45 AM|
Alibaba is attempting to craft a unique user profile as an ecosystem. In this context, it isn’t surprising to find more than 70 domestic/foreign airlines opting to establish flagship stores on Fliggy.
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017|10:29:42 AM|
A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
TravelSky sharpens retailing offering with new PSS + e-commerce system
01/04/2018|9:23:10 AM|
TravelSky has come up with a Passenger Retailing System for medium- and small-sized carriers, stepping up its basket of offerings as we foray into 2018.
ChinaTravelNews Briefing: Ctrip Car licensed to run, Meituan buys Mobike, Airbnb Plus
04/08/2018|5:49:42 PM|
Ctrip Car gets the nod to run ride-hailing business; Meituan extends its offerings to 320 million annual active users through its Mobike acquisition; and higher fuel cost is affecting the growth of airlines.
Maritim Hotels launches WeChat Mini Program to serve Chinese travelers
03/09/2018|9:17:41 AM|
At its 47 properties in 7 countries, guests can simply scan the QR code at front desk, guest rooms and restaurants to instantly enjoy various services.
Finland leverages partners’ story-telling for destination marketing in China
03/19/2018|8:00:55 AM|
The tech-savvy Finland is transforming itself from a traditional travel model to a digital story-telling approach for marketing in China.
Making travel simpler, cheaper – how’s the innovation coming along?
12/19/2017|2:08:43 PM|
Disruption of flight booking doesn’t come out of the blue. It’s a process.
Key to having a seamless conversation – capture all interactions
11/21/2017|9:59:06 AM|
The probability of ‘restarting’ a conversation as a passenger moves across channels has to come down. Blair Koch, Datalex’s CTO and President USA asserts that airlines need to capture all the interactions, encompassing offline and online touchpoints.
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