Search results for “context marketing”
Ctrip unfazed by macro uncertainty, rather primed for further growth
11/12/2018|3:54:18 PM|
Asserting that Ctrip historically has outpaced China's GDP growth by a factor of four, the senior management believes the future remains bright, bolstered by robust position in the domestic market and ability to capitalize on opportunities presented by globalization.
Understanding Etihad’s agile transformation journey
10/29/2018|6:14:58 PM|
Etihad Aviation Group’s Tristan Thomas explains what sort of foundational capabilities are being set up in retailing and e-commerce and what specifically is being done for China.
Japan, Canada tourism boards top WeChat marketing rankings
10/25/2018|11:58:32 AM|
In Q3, Japan was the lead for NTOs’ account on WeChat, Dubai reached the first-place ranking for DMOs, and Hong Kong’s Disneyland and Ocean Park continued their lead over more high-culture attractions.
How Lufthansa Innovation Hub is targeting travel and mobility tech space in China?
07/24/2018|7:50:34 AM|
China alone garnered 55% ($14 billion) of the global VC in the travel and mobility tech category last year. Lufthansa Group’s central digitization unit’s Managing Director, Gleb Tritus says if one would like to understand how we will get from A to B in the future, especially in the urban context, China is the right place to be.
Tujia targets 15 billion yuan in GMV by 2019
11/05/2018|10:50:28 AM|
The short term rental category in China is “burning” a lot of money at this stage. But, as Tujia’s CFO Warren Wang points out, things are expected to change considerably for the company over a period of next two years.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Meituan realigns hotel & travel units, Alibaba and JD.com embark on hotels, and more
11/05/2018|10:49:13 AM|
Meituan Dianping has restructured its organizations and repositioned its hotel & travel businesses, Alibaba and JD.com made moves into the hotel sector and Didi will likely follow suit.
OpenJaw reveals new customers, platforms, initiatives for China
10/30/2018|6:24:19 PM|
In addition to the OpenJaw t-Data Platform and OpenJaw t-Social Platform available for Chinese airlines, the firm also has licensed OpenSearch Fare Shopping Engine from TravelSky.
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