Search results for “context marketing”
6 key takeaways for strengthening digital commerce in China
08/27/2019|10:40:22 PM|
Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Smart tour guide operator Lvji files for Hong Kong listing
09/11/2019|4:54:30 PM|
The company claimed that it is "China’s largest online intelligent tour guide provider with a 86.2% market share" in gross merchandise value in 2018, citing data from a Frost & Sullivan Report.
Mafengwo and Aiello emerge as winners at 2019 Digital Travel Awards
09/05/2019|6:29:38 PM|
In a gripping contest held in Shanghai, Mafengwo.com won the Innovative Marketing Award for its campaign for Singapore Tourism Board, whereas Aiello bagged the Product Innovation Award for its Aiello Spot, a voice assistant speaker for hotels and Aiello JustChat.
Amadeus addresses four converging trends to sustain its edge
08/09/2019|6:31:36 PM|
Consumer channels, distribution integration, merchandising and emerging technologies are shaking up the travel sector.
Evaluating the investment curve in mobility tech space
09/05/2019|1:49:33 PM|
How is the future of mobility shaping up? Connected, autonomous, electric vehicles or movement from point A to point B via a unified booking option…there is no dearth of excitement in this arena.
Virtual interlining model for hotels – set to compete with OTAs?
09/02/2019|5:24:45 PM|
Travelers generally find it tough to be flexible with their accommodation requirements in one itinerary. For instance, the idea of choosing different hotels in one location at one go or choosing different room options in one hotel to avoid the sold-out situation.
Travel photography platform Roto Travel raises 50 million yuan in funding
08/12/2019|11:10:10 AM|
Roto Travel will use the proceeds to consolidate existing business and establish a travel content portal and community by pooling together travel resources and travel photography KOLs.
Homestay category on upswing in China, but what’s there to differentiate?
03/26/2019|1:36:49 PM|
Brands such as Tujia, Xiaozhu and Airbnb are expanding their listings in China. An intriguing facet at this juncture is what is being done to stand out when one property could be available on more than one platform.
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