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25 million foreigners visited China — most opted for budget hotels

12/06/2025|10:23:15 AM|

The majority of foreign guests staying at budget hotels come from Southeast Asia and South Asia.

Marketing to Chinese Travelers: 3 Key Trends on Xiaohongshu

12/17/2025|4:13:07 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

New signals from Douyin show young Chinese choosing destinations by community and lifestyle

12/03/2025|3:09:59 PM|

A fresh insight every week — Here’s a quick look at how Chinese traveler demand is changing.

Japan's inbound tourism booms, but China charts its own course

06/25/2025|2:30:02 PM|

Japan needs dispersion; China needs expression.

Alibaba Fliggy invests in AI livestreaming startup Sapience

10/29/2025|11:21:15 PM|

Sapience is building end-to-end AI livestreaming capabilities for hospitality industry.

Trip.com Group drives up ad costs on Xiaohongshu, squeezing smaller travel agencies

07/20/2025|6:50:07 PM|

Small and mid-sized travel agencies are struggling under pressure and turning to multiple platforms to diversify customer acquisition.

Solo trips surge among young travelers

09/28/2025|1:49:36 AM|

The global solo travel market is expected to reach USD 1.07 trillion by 2030.

Why airlines bet on sports marketing?

09/30/2025|8:31:39 AM|

Co-creating a cross-cultural consumer experience.

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