Search results for “content marketing”
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021|5:55:47 PM|
The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
"We've only got 2% of the market", says Trip.com chairman at second listing
04/19/2021|2:16:40 PM|
Chairman laid out a four-pillar strategy for the company's future growth.
China trends fuel Marriott's recovery confidence; Viacom to build resort in Hainan | Daily Brief
05/11/2021|2:19:21 AM|
Trip.com Group's Star Hub channel launches with over 100 leading travel partners on board; Pilot travel bubble across Taiwan Straits postponed.
Chinese independent travelers seek authenticity in Europe dining, study finds
04/21/2021|11:06:48 PM|
Destination marketers need to revisit their symbolic food images to showcase diversity of local cuisines, adjust expectations and broaden understanding of international visitors.
Trip.com Group unveils new travel marketing hub Star Store
04/01/2021|3:25:38 PM|
As of December 2020, Trip.com Group saw 200 million consumers tune in for live broadcasts, including the Boss Live show, driving Trip.com Group's total pre-sale GMV to over RMB 5 billion.
Trip.com works with Amadeus' cloud-based flight search platform
04/20/2021|3:01:23 PM|
Global online travel services provider signs long-term cloud technology agreement with the world's biggest GDS firm.
Travel photography platform Bojue Photography attracts strategic investment from state-controlled fund
04/29/2021|2:15:57 PM|
Bojue photography was ranked among the Top 20 brands for omni-media advertising.
Tencent partners with Korea Incheon Tourism; Chinese visitors to Japan drop 61.4% | Weekly Review
04/24/2021|12:52:22 PM|
China to recognize Western shots in vaccine passports; Lifestyle hotel brand Atour reportedly plans $300m IPO in US.
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