Search results for “TV advertising”
Vrbo and Expedia dominate online travel TV advertising in the U.S. in the beginning of 2021
02/23/2021|11:58:12 AM|
Vrbo’s advertisement draw 370.3 million impressions.
New data shows Facebook & Google ads effectiveness is fueled by TV advertising
06/17/2020|5:53:15 PM|
Consumers who clicked on an online ad or visited the advertisers’ website, watched on average 39% more TV ads by that advertiser in the previous week than users who did not.
How travel brands are approaching TV advertising now
04/02/2020|6:18:16 PM|
Airlines were all but absent from U.S. TV as of March 11.
How much did big travel companies spend on TV Ads in 2019?
01/09/2020|5:17:19 PM|
Hotels increased U.S. national TV spend nearly 32 percent to $403.5 million in 2019 compared with the previous year.
How is Europe preparing for the return of Chinese tourists?
12/23/2020|2:56:22 PM|
Every month around 1.2 billion active users connect to WeChat for different kinds of services, it's the place to be for promoting a tourist destination.
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020|6:04:56 PM|
Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
Booking marketing chief skeptical rentals will recover faster than hotels
07/03/2020|6:49:04 PM|
Booking.com wanted to focus on bringing back demand quickly.
Programmatic ad spend down 9% since beginning of 2020, driven by travel and auto
05/25/2020|5:20:20 PM|
Although programmatic ad spend reports sharp drop, many brands are still viewing the pandemic as an opportunity.
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