Search results for “Digital marketing”
The game of hotel contracting – are foreign OTAs playing it right?
01/30/2016|11:43:47 AM|
Domestic OTAs have massive lead over their counterparts from abroad in hotel business, be in terms of geographical coverage, number of properties, and volume of business.
China Southern’s ancillary service revenue increased by 102.44% in 2015
02/02/2016|11:40:06 AM|
China Southern Airlines reported 103.60% YoY increase in ecommerce direct sales up to December 31 2015. Of which, mobile sales increased by 189.65% YoY, sales via WeChat increased by 195.00% YoY and its ancillary service revenue increased by 102.44% YoY.
China gears up for a strong impression on Indian e-commerce footprint
01/09/2016|4:28:02 PM|
Ctrip’s decision to invest in MakeMyTrip is just one example of how Chinese companies, led by Alibaba, are pursuing ways to be a part of growth story in India.
CES 2016: These three new cameras may wow travel marketers
01/11/2016|5:24:47 PM|
Among the many new cameras that were previewed at this week’sCES in Las Vegas, L16 megacamera launched by Light, KeyMission 360 action camera launched by Nikon and Vuze 360 virtual-reality camera launched by HumanEyes Technologies may attract many travel marketers.
Time for hotels to dig deeper post consolidation among OTAs
12/22/2015|3:33:41 PM|
2015 witnessed heavy consolidation in the OTA space in China. So what needs to be done by hotels to balance out their distribution mix?
Foreign players wary of B2C model, but B2B remains an attractive proposition
12/14/2015|6:47:51 PM|
Anyone can sell the way China’s local intermediaries have shaped up their selling platforms. It’s virtually a B2B2C model today, and foreign OTAs are keen on tapping it for outbound segment
Carving a niche for a mobile app in a fragmented business category
12/07/2015|6:04:26 PM|
eHi shares why its current share of digital bookings stands out, especially the ones coming from its mobile app.
Ctrip’s CPH listing proves its mettle – conversion rate higher by 15%
12/18/2015|10:13:52 PM|
Being a part of CPH or Chinese Preferred Hotel program is an investment decision for overseas properties. But it’s rewarding, too.
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