Search results for “Booking Experiences”
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Evaluating the investment curve in mobility tech space
09/05/2019|1:49:33 PM|
How is the future of mobility shaping up? Connected, autonomous, electric vehicles or movement from point A to point B via a unified booking option…there is no dearth of excitement in this arena.
Amadeus addresses four converging trends to sustain its edge
08/09/2019|6:31:36 PM|
Consumer channels, distribution integration, merchandising and emerging technologies are shaking up the travel sector.
China’s online vacation booking maintains upward momentum
07/27/2019|6:27:43 PM|
From 2012 to 2018, the compound growth rate of online booking of vacation travel increased 42.97%, slightly higher than the 41.76% of the overall travel booking on the Internet.
Are you missing out on potential hotel revenue?
07/25/2019|6:10:27 PM|
Although 60% of guests would like to purchase ancillary services during their stay, there are still a significant number of guests who mention that the services offered were not relevant to them.
Foreign hotels open to diversifying distribution mix in China
07/30/2019|6:13:44 PM|
Mini programs on Taobao, shopping links on Douyin…the new developments exemplify how exciting is China's ever-evolving e-commerce. And foreign hotel companies are increasingly trying to be a part of that.
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019|5:37:51 PM|
Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
Shangri-La Hotels: Adventure between personalization and privacy
07/09/2019|4:20:56 PM|
Personalization is about recognizing a traveler on all touchpoints and acting on data to come up with relevant product and content recommendations. But while doing so, organizations can’t go wrong with tailored offers or compromise customers’ privacy.
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