The sector will pivot and adapt to ultimately return stronger post COVID-19.
The lack of tourists, especially Chinese tourists, has had a huge impact on Japan's tourism industry.
70% of all destinations in Asia and the Pacific are completely closed, compared with just 13% in Europe, as well as 20% in the Americas.
Commitment works two ways.
Content creators and brands need to stop thinking about the big streaming platforms and the big production companies in terms of how consumers are engaging with content.
A May survey found that 86% of Canadians were strongly or somewhat in support of closing the border to anyone from another country.
The carrier also alleges that Sabre did not consult with American on the NAS design even though American is Sabre's largest client.
Some people are booking for now and the shorter term, some for later in the year, and some are taking time to research bigger trips for the future.