There’s no missing it: Google’s experimentation with hotel price ads and booking is becoming more dramatic and prominent.
Previously, one of the ways you could access the hotel ads and Book Now feature was from Google Place pages.
But now, as highlighted by the Understanding Google Maps & Local Search blog, Google is displaying hotel price ads with booking functionality within organic search results and seven-packs on initial search results pages.
Read the full story at: http://www.tnooz.com/2011/04/27/news/google-brings-hotel-price-ads-and-booking-front-and-center/