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Zhou Guanyu in driving seat of tourism campaign

04/22/2024| 11:25:17 AM|

Shanghai would also use "MEET IN SHANGHAI," the city's multi-lingual cultural and tourism promotion portal to show its culture.

Local Zhou Guanyu, China's first Formula One driver, was appointed "Shanghai Global Tourism Ambassador" on Sunday, delivering a strong boost to the city's inbound tourism development.

The ongoing F1 Chinese Grand Prix 2024 has drawn wide attention from home and abroad. In total, 200,000 tickets were available for sale in two rounds, and all were sold out within one hour for each round. Overseas audiences accounted for about 20 percent of the event and 80 percent were outside Shanghai, hitting a record in F1 Chinese Grand Prix's history.

After the appointment, Zhou will promote the city via his international influence and attract more tourists from home and abroad to the city.

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TAGS: Zhou Guanyu | Formula One driver | Shanghai Global Tourism Ambassador
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