Trip.com Group and UnionPay International have published the “2019 Chinese Outbound Travel Consumption Report”. The report provides insights into the cross-border travel consumption trends of Chinese travelers. And shopping leads the way.
According to the report from the State Administration of Foreign Exchange, Chinese nationals made more outbound travel expenditures than travelers from any other country, with total consumption reaching USD 127.5 billion.
Online Travel Agencies (OTA) and UnionPay banks are the dominant tools for Chinese travelers for their overseas trips.
In 2019, the outbound travel products purchased by Chinese nationals covered 158 countries, 17% growth year-over-year.
Shopping remained at the top of Chinese outbound travelers’ expenditure categories, but the consumption by Chinese travelers are increasingly diversified, with other top categories including catering, accommodation, tour guides, places of interests, performances, transportation, local entertainment activities, self-driving and cruise.
Top 10 overseas shopping destinations for Chinese travelers in 2019 were Japan, UAE, United Kingdom, France, Singapore, United States, Spain, South Korea, Italy and Australia.
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