Search results for “vertical platform”
Traditional ways of selling travel fading away: Qunar's CEO Gordon Chen
09/19/2018|10:11:42 AM|
Travel brands need to dig deep into certain habits that are being fuelled by emerging apps and platforms, for instance, the popularity of short videos, says Chen.
How a meta-search engine is putting a new spin to garnering traffic in China?
09/14/2018|7:04:31 PM|
At a time when traditional ways of user acquisition are being challenged, meta-search site iGola is looking at fresh ways of garnering traffic in addition to refining its product to stay relevant in the travel booking funnel.
Strengthening data prowess - a must in today's digital economy
07/26/2018|3:32:52 PM|
Chinese airlines need to look at all the sources of data, especially their own first-party data, and act on it in order to stay competitive in a market where indigenous Internet giants are seemingly touching upon every sphere of life.
How Lufthansa Innovation Hub is targeting travel and mobility tech space in China?
07/24/2018|7:50:34 AM|
China alone garnered 55% ($14 billion) of the global VC in the travel and mobility tech category last year. Lufthansa Group’s central digitization unit’s Managing Director, Gleb Tritus says if one would like to understand how we will get from A to B in the future, especially in the urban context, China is the right place to be.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Ctrip upgrades internal incubation program to Oasis Lab for innovation
05/05/2018|9:06:36 AM|
Ctrip replaces internal incubation program introduced two years ago with the new Oasis Lab and puts external innovative projects on its radar too.
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018|8:14:24 AM|
Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
ChinaTravelNews Briefing: Booking’s reinvention, Mafengwo’s funding and more
12/25/2017|3:07:29 PM|
We join the dots of the events that took place in the past two weeks to offer insights into the Chinese tourists, travel startup funding rounds, major OTAs and internet giants’ technology solutions in China.
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