Search results for “travel consumers”
Localized content for bookings from China – a must for foreign hotels
08/09/2018|7:37:28 AM|
Foreign hotel companies need to focus on providing better content to 3rd party hotel intermediaries in China in order to step up the conversion rate for their outbound business.
Tencent leads new funding in OYO, Chinese spends $45 billion to escape heat, and more
08/06/2018|11:58:59 AM|
Tencent Holdings is likely to inject $300-500 million into OYO Rooms. This summer, Chinese tourists will make about 500 million trips in July and August, and are expected to spend more than $45 billion.
Ctrip eyes Asian and global presence with Trip.com’s diversifying services
08/01/2018|7:58:26 AM|
The company is blazing a globalization trail through localizing its services in its targeted destinations, starting with the flourishing Asian neighbors.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Alibaba's ecosystem + Fliggy - how the combo is set to simplify travel buying?
06/19/2018|9:05:31 AM|
Alibaba garners vital information about its users with the presence of Fliggy, Taobao and Alipay in one user interface, taking friction out of trip planning and buying.
What's Meituan's trump card for selling hotel rooms?
06/28/2018|2:17:36 PM|
Meituan is targeting cross-selling of hotel accommodation, a low-frequency service, by capitalizing on stickiness for often-bought services such as food delivery and in-store dining.
Strengthening data prowess - a must in today's digital economy
07/26/2018|3:32:52 PM|
Chinese airlines need to look at all the sources of data, especially their own first-party data, and act on it in order to stay competitive in a market where indigenous Internet giants are seemingly touching upon every sphere of life.
No airline check-in via 3rd party sites - it's about contract, security and data
07/26/2018|7:51:59 PM|
China Southern clarified that its decision to stop 3rd party sites from offering services such as online check-in is well within the ambit of what a contract entails and in no way issues around the security and personal data of customers can be compromised.
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