Search results for “star-rated hotels”
Expedia sees a bright future in China
02/01/2016|11:41:47 AM|
Expedia has a two-fold approach for each and every market. Firstly, building own brands organically and secondly, partnering with strong local brands. Currently,the company is looking at optimizing marketing mix, looking at new payment options other than Alipay and also sharpening hotel content via contracting as well as tie-ups with local OTAs.
Lackluster results for hotels in secondary Chinese cities while top-tier hotels show growth
01/08/2016|6:37:41 PM|
China’s hotels showed signs of recovery in occupancy rates in 2015，and demand for hotel accommodation will find support from tourism development, Savills reported.
Foreign OTAs – can they challenge the likes of Ctrip and Qunar?
01/29/2016|10:02:43 AM|
Domestic OTAs have been engaged in a cut-throat battle over the past few years. Foreign OTAs have room for growth, but they need to move assiduously.
Time for hotels to dig deeper post consolidation among OTAs
12/22/2015|3:33:41 PM|
2015 witnessed heavy consolidation in the OTA space in China. So what needs to be done by hotels to balance out their distribution mix?
Ctrip’s CPH listing proves its mettle – conversion rate higher by 15%
12/18/2015|10:13:52 PM|
Being a part of CPH or Chinese Preferred Hotel program is an investment decision for overseas properties. But it’s rewarding, too.
Watch out for Qunar’s “mobile plus hotel direct” focus
11/26/2015|12:37:36 AM|
Qunar believes its growing mobile user base as well as the strengthening of its hotel content will pave way for further boost in the “commission rate” of its hotel business
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Qunar’s benchmark for excellence – just being the best as any OTA can be
08/26/2015|8:51:44 AM|
Qunar believes it has an opportunity to step up the average volume figure per hotel on the direct network and wants it to be on par with peers in mature travel markets.
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