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WeChat as a touchpoint – not only about business accounts or social ads

07/19/2015|10:32:40 AM|

WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.

New York City the top US destination for Chinese visitors

07/17/2015|9:41:59 PM|

NYC has become the top US travel destination for Chinese travelers – four out of every 10 Chinese visitors to the USA visited New York City in 2014.

China pushes for Sino-Japanese tourism investment

05/25/2015|11:08:18 AM|

Direct investment in China’s tourism was estimated to exceed RMB3 trillion in the next three years and China welcomed the participation of Japanese companies.

How TV and mobile technology are changing the face of destination marketing

04/19/2015|4:02:09 PM|

Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.

Chinese visitors to the US expected to leap 25% in 2015

02/25/2015|10:22:24 AM|

Chinese visitor arrivals to the USA are expected to grow by 25% to 30% this year, continuing the strong growth in 2014.

NYC tourism industry targets Chinese market

02/05/2015|5:50:28 PM|

With the strengthened US dollar, NYC authorities are especially targeting Chinese tourists in a bid to attract more overseas visitors.

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Trip.com Group reports 70% rise in Q1 international OTA platform revenue

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China, Japan and South Korea target 40 million tourist exchanges by 2030

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