Search results for “meta-search”
Five tips to up the game for search optimization in China
07/23/2019|9:19:41 AM|
Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Foreign hotels open to diversifying distribution mix in China
07/30/2019|6:13:44 PM|
Mini programs on Taobao, shopping links on Douyin…the new developments exemplify how exciting is China's ever-evolving e-commerce. And foreign hotel companies are increasingly trying to be a part of that.
Understanding Etihad’s agile transformation journey
10/29/2018|6:14:58 PM|
Etihad Aviation Group’s Tristan Thomas explains what sort of foundational capabilities are being set up in retailing and e-commerce and what specifically is being done for China.
Time for foreign meta-search engines to go beyond strong “product”
09/13/2016|10:37:50 AM|
Localisation of product and team isn’t seemingly enough for any foreign meta-search engine due to the sheer scale of intermediaries that are already established in China.
Meta-search in China — as astute as it gets
08/30/2016|5:58:08 PM|
From pure traffic generation to moving into areas of facilitated bookings, meta-search has come a long way. And China seems to have predicted well and led the way.
Is Ctrip gearing up for a two-sided marketplace? No, says Jane Sun
09/20/2018|10:10:03 AM|
Ctrip's CEO acknowledges that it is vital for the group to sustain the stickiness of its platform. Rather than operating a two-sided marketplace, the team is optimistic about sustaining its growth based on its core strengths - Ctrip's team, data prowess, service delivery etc.
Travelport gears up to strengthen its association with Chinese OTAs
09/04/2018|8:00:37 AM|
Being price-driven isn’t enough for Chinese OTAs. They need to differentiate product offerings and services, such as sharpening merchandising capabilities and counting on business intelligence to take their business to the next level, asserts Travelport’s Ming Foong.
Traditional ways of selling travel fading away: Qunar's CEO Gordon Chen
09/19/2018|10:11:42 AM|
Travel brands need to dig deep into certain habits that are being fuelled by emerging apps and platforms, for instance, the popularity of short videos, says Chen.
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