Search results for “market segmentation”
TravelDaily heads Chinese travel industry delegation for ITB Asia debut
10/24/2015|5:27:38 PM|
TravelDaily China led a delegation of Ctrip, Alitrip, Yiqifei and JointWisdom to spak at the ITB Asia conference.
Tencent to complete US$1 billion investment in Meituan-Dianping
11/03/2015|10:13:42 PM|
Tencent will soon complete an investment of US$1 billion in the newly merged Meituan-Dianping. The new company’s is valued at US$20 billion.
Qunar enter JV with BTG Hotels and partnership with Starwood
09/29/2015|11:03:40 AM|
Qunar is making moves into the high-end hotel market with a JV - BTG Lohas Cultural Tourism Investment Company and a partnership with Starwood.
Ctrip uncontested after merging with Qunar
10/27/2015|10:01:40 AM|
As the final chapter of the bitter rivalry between Ctrip and Qunar ends, the next question to consider is: Who will be the next challenger to an all-powerful Ctrip?
Travel companies eye digital wallets to streamline mobile checkout
10/15/2015|3:24:16 PM|
More and more travel companies are looking at alternative form of payments (AFPs) such as Alipay, offering Chinese consumers a diverse set of payment options.
China’s online travel industry grew 38.9% in 2014
10/09/2015|10:28:37 PM|
The scale of transactions in China’s online travel industry reached RMB307.79 billion in 2014, up 38.9% from the previous year.
Family travel startup Maitao acquires Daocaoren Camp to gain Wuhan branch
10/05/2015|1:40:23 PM|
Maitao has made a full acquisition of Wuhan-based Daocaoren Camp and converted it into its Wuhan “branch”.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
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