Search results for “market segmentation”
Hotels need to act fast and prudently to deal with fragmentation in distribution
06/01/2018|7:39:30 AM|
Be it for what needs to be done to optimize association with a new channel/ platform or managing rate disparity and revenue leakage, some foreign hotel companies are cautious in approaching emerging options such as Fliggy, WeChat etc.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
China hotels to gross $796 billion in 2018 in accommodation and F&B services
04/13/2018|5:54:46 PM|
Hotel report projects that China’s hotel industry will gross RMB 5 trillion from accommodation and F&B services in 2018. Jinjiang, BTG Homeinns and HUAZHU have been identified as the three biggest hotel groups.
Smart transport provider Tech Valley secures tens of millions of yuan
03/29/2018|1:35:00 PM|
The company is expecting revenues in excess of RMB 60 million in 2018 and RMB 100 million in 2019.
Shiji’s deal with Baoku lends a new dimension to platform strategy
04/10/2018|8:01:16 AM|
In addition to knowing about consumers’ activities, Shiji is set to learn details about their business travel via Baoku’s cloud-based travel management platform.
5% surge in ITB Berlin volume bodes well for global travel industry
03/12/2018|3:53:37 PM|
ITB Berlin, attended by 110,000 trade visitors and registered 5% increase in business volume, reaffirms its position as the World’s Leading Travel Trade Show.
Ctrip cuts into car-sharing market for a slice of the growing pie
02/23/2018|2:47:30 PM|
Ctrip’s car unit CEO believes that the current fragmented needs for car rental usage, unlike daily and monthly rental demands in the past, cannot be ignored.
Travel platform KKday secures $10.5m funding, backed by Japan travel giant
02/22/2018|3:55:32 PM|
The alliance and funding are expected to help KKday expand its regional presence and further improve its variety of affordable product offerings to travelers.
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