Search results for “localization”
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Counting on prowess of social content to fill seats
05/09/2016|10:32:31 PM|
Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.
Jin Jiang, Homeinns upgrade budget hotels to mid-range
10/18/2016|1:18:28 PM|
Hotel companies Homeinns and Jin Jiang remodeled some of their existing economy hotels to midscale hotels to overcome problems in finding properties and increase RevPAR.
Webjet launches B2B platform FIT Ruums in Asia
11/11/2016|3:43:13 PM|
Webjet announces the launch of FIT Ruums, a new business-to-business (B2B) travel distributor dedicated to the Asia region, operating under its B2B division, WebBeds FZ.
Uber’s mantra for success in China – technology supremacy + local connect
06/15/2014|5:51:49 PM|
Traveldaily.cn Exclusive: Interview with Allen Penn, Uber’s Head of Asia Operations.
Travel industry posts huge gains in top 100 Chinese brands valuation
09/18/2016|10:36:12 AM|
Study shows Air China ranks 19 in brand value, a YoY increase of 26%; Home Inn 74,a YoY increase of 3% and Ctrip 44, a YoY increase of 40%.
Muji to launch its first hotel in Beijing
11/01/2016|9:04:10 AM|
Japan's household and consumer product brand Muji plans to open its first hotel in Beijing by the second half of 2017.
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