Search results for “fragmented products”
Fliggy spearheading “Global Fun” as part of Alibaba’s globalization strategy
03/06/2019|3:32:24 PM|
There is still much room for cross-brand synergy or consolidation under the umbrella of Alibaba.
Is Ctrip gearing up for a two-sided marketplace? No, says Jane Sun
09/20/2018|10:10:03 AM|
Ctrip's CEO acknowledges that it is vital for the group to sustain the stickiness of its platform. Rather than operating a two-sided marketplace, the team is optimistic about sustaining its growth based on its core strengths - Ctrip's team, data prowess, service delivery etc.
Engaging guests post a booking is done - how to excel in this arena?
09/10/2018|10:17:17 AM|
Hotels lack ways to communicate their offerings – what services, amenities they have, what promotions they are running etc. and how to best share the same depending upon what the guest is likely to be looking for.
Travelport gears up to strengthen its association with Chinese OTAs
09/04/2018|8:00:37 AM|
Being price-driven isn’t enough for Chinese OTAs. They need to differentiate product offerings and services, such as sharpening merchandising capabilities and counting on business intelligence to take their business to the next level, asserts Travelport’s Ming Foong.
How Lufthansa Innovation Hub is targeting travel and mobility tech space in China?
07/24/2018|7:50:34 AM|
China alone garnered 55% ($14 billion) of the global VC in the travel and mobility tech category last year. Lufthansa Group’s central digitization unit’s Managing Director, Gleb Tritus says if one would like to understand how we will get from A to B in the future, especially in the urban context, China is the right place to be.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
Ctrip backs its expansion plans in China and abroad
05/24/2018|9:22:25 AM|
Even as Ctrip is continuously gaining market share across all the business lines, the team has assured that they are ready to forego certain short-term financial benefits to ensure that customer-centricity doesn’t get off the hook.
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