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Search results for “fake review”
Are verified reviews the future? I say ‘no’
03/19/2013
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10:21:18 AM
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Hoteliers should spend less time fighting the few fake reviews and more time ensuring guests leave with a positive experience and the encouragement to report their experience to the right channels.
TripAdvisor spoof-profiles fictional hotel, sponsored links just in case
04/01/2010
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9:26:27 AM
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The New York Times points out that the fictional hotel, Schrute Farms in Honesdale, Pa, can boast of hundreds of reviews on TripAdvisor.
The Big Flaws in Hotel Rankings
04/10/2012
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4:11:23 PM
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User reviews have become increasingly important to push lookers into bookers. Thus the temptation for hotels to submit fake reviews to pump up their scores.
3 ways to make guest feedback on your website more believable
09/11/2009
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10:07:54 AM
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How does a company go about ’showing’ their integrity? Proving they’re honest?
Beating Negative Hotel Reviews: An Action Plan for Proactive Reputation Management
06/24/2009
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11:01:02 AM
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A negative online reputation can severely limit a hotel’s ability to succeed today. With more and more people using the internet to make their travel plans, reviews by other travelers are playing an increasingly large role.
Can TripAdvisor hotel reviews be trusted?
02/13/2010
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11:28:50 AM
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If websites like TripAdvisor are riddled with fake reviews, where will the traveller go for authentic advice, asks Charles Starmer-Smith.
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