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Europe gears up to capitalize on prowess of China as a source market
02/22/2017|10:35:49 AM|
The European Union is preparing activities for the forthcoming EU-China Tourism Year. The decision to christen Europe as the first partner destination for the ITB China event is such initiative.
Airlines: Leveraging Tech for Added Value
10/27/2016|9:39:12 AM|
With the increasing touch points that technology brings, airlines can leverage their auxiliary services to attract more consumers and grow revenue.
Can business travel thrive in the sharing economy?
09/02/2016|8:24:14 PM|
China's sharing economy still has a long way to go in terms of trust.
China Lodging keen on sustaining growth, plus better margin
08/19/2016|5:33:26 PM|
China Lodging Group is optimistic that the key performance metrics would continue to show upward movement buoyed by quality of the product and a diverse brand mix.
Will slowing economic growth kill China’s outbound travel?
09/02/2016|8:31:41 PM|
Five years ago, 90% of booking.com's customers came from China’s top 3 cities, Beijing, Shanghai, Guangzhou. Now they see more and more coming from lower-tier cities.
Booking.com forges ahead with laser-sharp focus in China
06/23/2016|10:38:30 AM|
China continues to witness lot of action in the distribution space, but Booking.com intends to chart its course for organic growth in an assiduous manner.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
5 areas that can enhance the UX strategy
05/11/2016|11:05:23 AM|
In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.
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