Search results for “direct marketing”
Trip.com Group’s Liang highlights boost in content conversion rate
03/25/2022|1:58:43 PM|
The online travel company has made a pertinent attempt to develop a habit of browsing content among users of its app and also to monetize the same by working on content to transaction conversion rate.
Tongcheng Travel set to make the most of restructuring
03/24/2022|2:40:35 AM|
The restructuring by the OTA is a direct response to the demand for short-haul and local trips in China.
Huazhu strengthens its presence in 200 new cities in China
03/24/2022|10:35:26 PM|
From 865 cities in 2020 to the future target of 2200, the hotel company’s aggressive expansion is being demonstrated by sharply rising city coverage.
Alibaba's travel arm Fliggy plans for independent and service-centric operation
04/02/2022|5:46:59 PM|
The company is working on an employee share ownership plan to further motivate its team.
Black box of crashed Boeing jet recovered; Chinese air travel faces mass cancellations | Daily Brief
03/24/2022|3:54:44 AM|
Hong Kong Disneyland reports seventh straight year of losses; Hotel giant Huazhu reports 25.4% revenue rise for 2021.
Hotelbeds: Continuous localization and technology innovation to create new value for partners in China
02/25/2022|10:40:44 PM|
Hotelbeds has been committed to a long-term growth strategy for the China market.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021|3:19:53 PM|
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Keeping pace with the evolving Internet landscape in China
01/06/2022|11:38:11 PM|
Be it for regulatory directives or where China's digital economy is headed, travel brands need to be agile to make the most of the situation.
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