Search results for “direct channel”
6 areas that can propel digital transformation
10/13/2017|4:02:38 PM|
Digital transformation can eradicate a passenger’s pain points and make every offer or interaction meaningful, but the whole effort can go awry, too, without an earnest manner, explains Blair Koch.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
Thomas Cook China aims for long-term growth with differentiating strategies
09/06/2017|2:00:57 PM|
Positioning itself for China's upper scale travel market, the joint venture between Thomas Cook and Fosun seeks long-term growth by developing differentiated packages and focusing on online presence.
How will OTAs cash in on the search windfall of WeChat?
09/30/2017|10:10:37 AM|
WeChat has replicated Baidu’s formula in creating the volume of flow with its searching function, but its advertising model on Tongcheng, eLong and other advertisers remains to be seen.
Outdoor sports platform 117 Sport closes the Pre-A round financing
09/21/2017|8:57:46 AM|
China’s outdoor sports platform 117 Sport has raised tens of millions of yuan in its Pre-A round of financing. The lead investor was Beethink.
Meituan Travel grosses 18 million room nights of hotel bookings in July
08/11/2017|8:06:20 PM|
Meituan Travel registered more than 18 million room nights of hotel bookings in a single month in July, an increase of 50% year on year.
Travelport’s Trip Assist gives APAC agencies a mobile edge
07/18/2017|10:50:15 AM|
Travelport’s Trip Assist gives TMCs and travel agencies a comprehensive branded mobile app including itinerary management, day of travel services, real-time mobile messaging and customization options.
Chinese OTAs open up to new ways of distribution connectivity and integration
07/04/2017|9:50:52 AM|
Emirates' decision to make their offerings available for booking on Alitrip (Fliggy) via an NDC API indicates the readiness of intermediaries in China to embrace new developments.
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