Search results for “digital assets”
Establishing a data-driven digital platform for Chinese travellers
06/06/2016|1:38:31 PM|
Foreign hotel brands’ digital assets are increasingly looking at offering a flexible and personalized experience to Chinese travellers, even learning from other Chinese websites in addition to their own proprietary findings.
Momondo gears up for digital marketing push in China
05/18/2016|9:59:28 AM|
After nearly two years of preparation, momondo believes the timing is right to create awareness about its travel meta-search product in China.
Understanding TripAdvisor’s product creation flow
05/16/2016|9:23:55 AM|
The global hotel distribution landscape is in the middle of yet another intriguing phase. The likes of TripAdvisor and Google are to refine their offerings on an ongoing basis. Known for their dexterity, such entities have the power to build a stronger brand affiliation via their product and technology expertise, holding on to the massive traffic with valuable propositions.
Ctrip bullish over consolidated operating results with Qunar
06/20/2016|10:15:11 AM|
Ctrip started to consolidate Qunar’s financial statements from the accounting perspective. The companies are hopeful of posting non-GAAP operating profit soon.
Hotels: Leveraging Tech & Innovation in 2016
05/23/2016|9:42:57 AM|
The hoteliers attending the executive panel at the 2016 China Hotel and Marketing Conference all agreed that their technology is focusing on enhancing the consumer experience, especially with majority of consumers now young, tech-savvy millennials.
5 areas that can enhance the UX strategy
05/11/2016|11:05:23 AM|
In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.
Offering a digital experience that is globally consistent, locally unique
12/22/2015|10:23:06 AM|
How can big OTAs, hotel companies and airlines from China deliver a top-notch digital experience across multiple channels, devices, websites and languages? Count on an adept web experience management offering.
OpenJaw all set for a stronger presence in China
05/10/2016|10:31:53 PM|
To create and manage a rich omni-channel customer experience, airlines require platforms that provides extensive business model control (rules based) plus strong product and channel management capabilities. These platforms must have a modular open architecture that fosters a partner eco-system for collaborations.
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