Search results for “cross-selling”
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016|6:25:45 PM|
Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
Tuniu forays into unchartered areas in addition to its tour packages offering
03/03/2016|6:18:58 PM|
How is the current crop of online travel companies in China trying to unlock additional profitability? How can the huge volume of traffic be better monetized by OTAs? Are all transactions 100% digital?
Ctrip eyes new milestones: 1 trillion RMB in GMV by 2020
01/18/2016|4:28:16 PM|
After signing a spate of deals in 2015, Ctrip is eyeing a better grip of the Chinese travel e-commerce business, a complex, fragmented marketplace.
Getting ready for a deregulated travel market in China
08/19/2015|10:49:24 PM|
Travelport is preparing itself for full deregulation in the Chinese distribution market. The company believes it can play an integral role in shaping up the future of travel ecommerce in China.
Didi-Kuaidi to enter the tourism industry with excursions and light transport
08/25/2015|8:43:13 AM|
China’s top taxi app Didi-Kuaidi will venture into tourism by integrating its corporate travel service and local excursions for individual travelers.
Paths may clash, but Ctrip and eLong are working towards laser-sharp positioning
08/05/2015|9:16:23 PM|
Ctrip and eLong are making bold moves, especially in thier approach to respective product strategies and thier decision to monetize the mobile channel.
Chinese car rental companies need to explore supplementary distribution avenues
07/21/2015|9:39:22 PM|
Car rental operators in China are looking at strengthening their distribution mix and related technology expertise as they target newer ways of revenue generation.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015|9:24:08 AM|
OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
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