Search results for “context marketing”
Meituan on aggressive marketing, content strategy; How TikTok changes travel | Daily Brief
05/31/2023|6:09:46 PM|
Amadeus partners with DiDi Enterprise; Microsoft's new AI plugins include Trip.com and Skyscanner.
Meituan keen on sustaining its aggressive marketing and content strategy
05/31/2023|12:09:56 PM|
The company decided to focus on consumption recovery in Q1 with wide-ranging marketing initiatives, upping the ante to “explore traffic growth, and also to stimulate non-instant demand”.
AI drives efficiency and personalisation at Trip.com
11/22/2024|3:45:09 PM|
The group’s CEO, Jane Sun, explained that there are four main applications of AI, including focus on refining the user experience.
Why is AirPlus exiting China?
10/29/2024|8:14:46 PM|
The corporate travel payment giant has chosen to focus on the European and North American markets.
McKinsey: How is global tourism consumer behavior evolving?
10/08/2024|6:51:39 PM|
The global tourism industry will continue its growth and recover to pre-pandemic levels.
Reconnect With China's Travel Market | 2024 TravelDaily Conference & Digital Travel Show
08/28/2024|4:12:43 PM|
The 2024 edition of this annual Conference and Exhibition will take place on September 25-26 in Shanghai.
Meituan daily live streaming sessions exceeded 10000 in December
03/25/2024|10:01:30 AM|
The company shared that it proactively captured the offline consumption rebound and as a result GTV of in-store, hotel and travel businesses increased by over 100% year-over-year in 2023.
Trip.com Group continues to count on generative AI to serve travellers
09/05/2023|5:03:13 PM|
The group’s AI assistant, TripGenie, released new features plus a new initiative, AI-generated content production, too, was taken in Q2.
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