Search results for “content strategy”
Carriers in China set their sights on travel retailing
08/17/2015|10:08:09 AM|
In order to unlock revenue generation opportunities Chinese airlines need an understanding of what travel retailing means.
Air China achieves steady direct sales growth in first half
09/02/2015|6:22:23 PM|
After rolling-out a series of initiatives to improve the operational performance of its e-commerce platform, Air China is witnessing positive results.
Personalisation – it’s about embracing smartness
10/11/2015|10:25:59 PM|
How are travel companies trying to be smarter with personalisation? We learn from Dave O’Flanagan, co-founder and CEO of Boxever.
L.A. Tourism trains sights on China market in run up to 2016 China-US tourism year
11/04/2015|9:31:18 AM|
Last year we had over 20% growth y-o-y in arrivals and we’re expecting that kind of compounded growth for the next three to five years.
China Eastern gears up to sharpen its IT infrastructure
09/25/2015|10:48:36 AM|
The group believes e-commerce is the future of selling. And it has chosen to re-engineer its internal processes and is demanding a higher level of expertise from PSS to enhance its IT capabilities.
TravelDaily heads Chinese travel industry delegation for ITB Asia debut
10/24/2015|5:27:38 PM|
TravelDaily China led a delegation of Ctrip, Alitrip, Yiqifei and JointWisdom to spak at the ITB Asia conference.
Crafting a merchandising plan with a pragmatic approach
09/29/2015|10:41:18 AM|
Since airline merchandising is in general a relatively new concept for most airlines, there is no one right answer or model, says Jim Davidson, CEO, Farelogix.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
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