Search results for “consumer insights”
Identifying a traveller – how can digital transformation pave way for it?
10/17/2017|8:23:12 AM|
Digital transformation isn't a trend, rather it’s a journey and airlines’ answer to the Fourth Industrial Revolution, said Jonathan Tong at Amadeus.
Where does digital transformation stand for airlines?
10/25/2017|6:14:54 PM|
Timothy O'Neil-Dunne, Head of Product & Founder at Air Black Box Company, talks to ChinaTravelNews about digital transformation's priority for airlines in a video interview.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017|7:52:48 AM|
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
Key takeaways from the concluded 2017 China Hotel Marketing Conference
06/13/2017|10:41:12 AM|
The 2017 China Hotel Marketing Conference co-hosted by TravelDaily China and ChinaTravelNews focused on “Reshaping The Experience” has successfully concluded in Shanghai. Here’re some key takeaways from the event:
Why librarians matter to Chinese travelers
06/12/2017|11:09:32 AM|
Some 78% of Chinese travelers welcome and value support from travel service providers who need to play the role of librarians in ensuring these avid readers are constantly excited and intrigued.
Thriving as a retailer is about apt “mindset”, not an issue of tech
06/11/2017|8:37:44 AM|
The key to Chinese airlines' full retailing platform is to know customers and meet their end to end travel needs rather than just to carry passengers from point to point.
Data on its own isn’t enough, make it part of an organization’s culture
02/09/2017|3:29:24 PM|
Data alone cannot provoke change - rather accessibility, acting on it, customer support, training, incentivizing employees and ending up with the development of a customer-centric culture is key, says RJ Friedlander, CEO of ReviewPro.
It’s not just about big data, leverage small data, too
01/05/2017|9:17:34 AM|
Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
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