Search results for “consumer behavior”
Travel firms in Asia Pacific leverage data analytics to forecast demand
06/16/2017|2:03:44 PM|
Travel companies in Asia Pacific with China in particular are embedding analytics into their organizations to forecast demand and increase revenues, according to a survey by Hotelbeds.
Fliggy enters tailored travel field with strategy on creating travel design ecosystem
06/05/2017|7:03:15 PM|
Alibaba’s travel brand Fliggy has announced a strategy on building a travel design ecosystem and introduced five new products lines.
Key to being customer-centric: Count on cloud + data + API
03/07/2017|8:57:27 AM|
A guest or a consumer doesn’t differentiate between “experiences” coming from a retail brand or a hotel property. So hotel companies need to focus on customer-centricity in the complex world of accommodation shopping.
It’s not just about big data, leverage small data, too
01/05/2017|9:17:34 AM|
Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
The Price of Airline Loyalty
10/28/2016|9:44:16 AM|
The final panel at the Airline Distribution Conference discusses the price of loyalty programs and what benefits it can bring to both airlines and consumers.
Springtime for Spring Airlines
10/26/2016|2:40:05 PM|
ChinaTravelNews chats with Spring Airlines' president Yu Wang at the first Airline Distribution Conference.
Future of travel distribution: customization through tech
09/02/2016|8:26:40 PM|
To determine the trends in travel distribution, it is essential to look at changes in consumer needs and their booking behavior.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
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