Search results for “campaign”
Qunar’s “customer poaching” heats up cutthroat OTA war
12/15/2014|11:14:36 AM|
Qunar is tempting hotels’ with zero commission and e-currency for every converted booking. Customers and hotels stand to benefit from the campaign and Qunar will gain room nights, albeit at heavy campaign cost and no additional revenue.
China brands special part 1: Airlines - Premiumization and trust
05/26/2015|12:02:44 PM|
Part of a three-part special series, ChinaTravelNews takes a look at the Travel industry brands that made the list. Part 1 takes a look at airlines, seeing as four of China’s largest carriers have made the list.
UK visa policy blamed for first decline in Chinese arrivals in five years
05/26/2015|10:34:09 AM|
The number of Chinese visitors to Britain fell for the first time in five years last year, although total visitor arrivals went up by 5.2%.
Bus sharing startup DaDaBus raises US$6.78 million
05/19/2015|11:14:23 AM|
Bus-share startup DaDaBus announced it raised an angel investment of RMB5 million as well as RMB37million in its Series A financing.
Luring Chinese for international travel – a game that is getting bigger and bigger
03/26/2015|7:24:39 AM|
Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.
Hunan hotels cut off Qunar over unauthorized discounts
05/05/2015|9:59:54 AM|
200 Hunan hotels have suspended supply to Qunar for offering unauthorized 50% discounts on hotel rates on its platform.
IHG launches China Ready programme to zero in on Chinese guests
04/14/2015|9:21:13 AM|
Intercontinental Hotels announced the launch of its “China Ready” programme in its hotels and promotes its “Welcome Chinese” CTA collaboration.
Identifying users and their intent – two of the biggest challenges in digital ad domain
03/03/2015|9:47:58 AM|
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
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