Search results for “campaign”
Carving a niche for a mobile app in a fragmented business category
12/07/2015|6:04:26 PM|
eHi shares why its current share of digital bookings stands out, especially the ones coming from its mobile app.
Chinese visitors to Britain up 33% in Q2
10/23/2015|11:33:31 AM|
Great Britain’s efforts to attract more Chinese visitors paid off with visitor numbers between April and June this year up 33% y-o-y, according to official statistics.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Baidu, Qunar, eLong, Priceline…Ctrip’s arsenal as strong as ever
11/20/2015|6:25:12 PM|
How is Ctrip going to build on a spate of strategic alliances signed this year? This question expectedly hogged the limelight as Ctrip shared its Q3 results
eLong reports 94% growth in domestic hotel network in Q3 2015
11/19/2015|2:08:43 PM|
Net revenues for the third quarter increased 2% to RMB307.2 million (US$48.3 million), compared to RMB301.5 million in the third quarter of 2014.
Weimob gets C Series financing led by HNA Group
11/11/2015|10:27:22 AM|
Wechat’s third-party service provider Weimob announced it has already raised RMB500 million of the two billion yuan targeted for its C Series financing.
TravelDaily heads Chinese travel industry delegation for ITB Asia debut
10/24/2015|5:27:38 PM|
TravelDaily China led a delegation of Ctrip, Alitrip, Yiqifei and JointWisdom to spak at the ITB Asia conference.
China’s online travel industry grew 38.9% in 2014
10/09/2015|10:28:37 PM|
The scale of transactions in China’s online travel industry reached RMB307.79 billion in 2014, up 38.9% from the previous year.
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