Search results for “campaign”
Travelport partners with Macao tourism authority for destination marketing
04/14/2016|11:54:14 AM|
Macao Government Tourism Office has formed a new marketing partnership with Travelport, aimed at driving more tourist inflow
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016|6:25:45 PM|
Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
LY.com partners with AnnualLeave in strategic investment for IP-based entertainment
03/24/2016|11:32:16 AM|
LY.com announces that it has taken a stake in AnnualLeave and has become the company’s second largest shareholder. The equity participation is seen as LY.com’s major move to sharpen its strategy on IP-based entertainment.
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016|10:16:20 PM|
There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
Dealing with OTAs isn’t only about incremental revenues
03/28/2016|10:15:06 PM|
Foreign hotels are looking into issues related to pricing, brand integrity and distribution infrastructure when it comes to dealing with OTAs in China.
China Lodging compares its 11 years with Marriott’s six decades
03/22/2016|11:09:32 AM|
The Chinese hotel company intends to focus on 3 aspects – differentiating its flagship brand HanTing, sustaining its rapid expansion and strengthening its direct sales capability.
Caissa joins HNA investment companies in RMB 1.2 billion LeSports funding
03/17/2016|11:13:15 AM|
Caissa Touristic plans to inject RMB 600 million in Jiaxing Fund and become a limited partner of the fund set up by investment subsidiaries of HNA Group. The fund plans to invest RMB 1.2 billion on funding sport shows online service LeSports.
Qunar further stonewalled by major airlines in China
03/15/2016|10:12:00 PM|
China Southern Airlines removed all its contents from both the website and the app of Qunar on March 14. The move came after Air China, Hainan Airlines and subordinated Fuzhou Airline and Capital Airlines barred their ticketing agents from selling tickets on Qunar.
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