Search results for “brand marketing”
Ctrip offline stores reap $10.24 million sales in a single day
08/08/2018|5:38:58 PM|
James Liang, Ctrip's co-founder and executive chairman, said that there is still huge potential for offline stores in smaller cities and that Ctrip will grow its presence in third- and fourth-tier cities.
A fascinating tussle brews for outbound hotel distribution pie in China
07/13/2018|8:03:20 AM|
The battle to target a bigger pie of the outbound business featuring travelers from lower-tier cities in China is getting intense.
Huazhu ranked 4th globally, Meituan files for IPO, and more in ChinaTravelNews Briefing
07/09/2018|10:48:48 AM|
AccorHotels’ shareholder Huazhu surpassed IHG in market capitalization as the world’s fourth highest valued hospitality group. Tencent-invested e-commerce and travel firms Meituan and Tongcheng Elong filed for Hong Kong listings.
Sweet Inn to sweeten its association with Chinese audience
07/16/2018|9:15:32 AM|
The European company, which intends to garner 50% of its bookings from China by 2019, is expanding its operations and attributes its growth to its agile scalability mode of operation.
Fitness brand Hyperfit funded for hotel fitness reinvention
08/20/2018|8:53:24 AM|
Though an emerging player in the market, Hyperfit has maintained an in-store conversion rate of 80% and a repurchase rate of over 80% through word of mouth. The numbers are still growing.
Booking Holdings invests $500 million in DiDi Chuxing
07/17/2018|4:27:09 PM|
Booking Holdings' brands will offer on-demand car service powered by DiDi through their apps, and DiDi customers can book hotels through Booking.com or Agoda.
Localized content for bookings from China – a must for foreign hotels
08/09/2018|7:37:28 AM|
Foreign hotel companies need to focus on providing better content to 3rd party hotel intermediaries in China in order to step up the conversion rate for their outbound business.
Lending a distinctive touch to each and every hotel brand - how to attain success?
06/28/2018|9:48:35 AM|
Companies like Huazhu Group and Wyndham aren't averse to experimenting. Importantly, standardization of a hotel category doesn't mean being "fixed" for these companies.
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