Search results for “brand marketing”
Two decades on, Ctrip hopes to emerge even stronger: CEO Jane Sun
08/29/2019|4:54:52 PM|
The domestic online travel category is ripe for expansion, asserts the online travel group. As for the international business, Ctrip expects it to contribute 50% of the total revenue generation in the next 3-5 years.
Nine Chinese travel brands rank in the 2019 BrandZ China Top 100
05/07/2019|4:23:55 PM|
Five airline brands, two hotel brands, and two travel agency brands appeared in the 2019 BrandZ China Top 100 ranking.
Using digital assets diligently for Chinese platforms / ecosystems
09/12/2019|3:33:25 PM|
Foreign airlines are looking at capitalizing on their digital assets and minimizing the integration work when it comes to working with any established or emerging platform/ ecosystem in China. One area of focus has been standardized components for front-end web.
Global CRM Study: The state of CRM and guest data management
09/05/2019|3:51:26 PM|
Personalization is the path to better guest relations.
6 key takeaways for strengthening digital commerce in China
08/27/2019|10:40:22 PM|
Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Five tips to up the game for search optimization in China
07/23/2019|9:19:41 AM|
Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Travel brand marketing report on WeChat
04/20/2017|12:53:12 PM|
Approximately 73% of Chinese outbound travelers regard social media as the key channel to researching and gathering information about traveling.
WeChat marketing specialist Zhiketong raises 300 million yuan led by Sequoia Capital China
08/23/2019|2:02:19 PM|
Zhiketong has raised nearly RMB 480 million in total since its incorporation in December 2014.
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