Search results for “brand marketing”
TripAdvisor partners with CNTA and boosts localization as part of its China strategy
06/29/2015|12:46:18 PM|
TripAdvisor, has unveiled a new official Chinese name Maotuying and a CNTA partnership at a presentation of its strategic development in China held in Beijing.
Wanda calls out Disney to vie for global dominance in tourism attractions
07/24/2015|2:42:31 PM|
Wanda chairman Jianlin Wang has bared his ambition to dethrone Walt Disney Co. by achieving 200 million visits and becoming the “world’s largest tourism company”.
Payment acceptance in China is all about dealing with fragmentation
07/08/2015|10:20:12 PM|
Payment technology maturity and adoption is diverse in China. Airlines need to follow different rule sets and service levels for alternative payment types than that of credit cards.
Plateno Group aims to have 4,500 7Days hotels by 2018
06/05/2015|9:56:21 AM|
Plateno Group will expand the coverage of its 7Days Inn brand to 4,500 hotels of the brand in all Chinese cities and towns in three years.
Plateno and Jin Jiang target Starwood for acquisition after merger
07/16/2015|9:43:33 PM|
An Starwood acquisition would mean China will have the largest global hotel group in the world pioneered by the upcoming Jin Jiang-Plateno merger.
Hotel cloud PMS provider Mingyan Software gets angel investment from Plateno Group
07/16/2015|11:49:14 AM|
Mingyan Software, developer of Diaotian Cloud Hotel PMS,signed an agreement to receive an angel investment from Plateno Group.
Wanda makes first OTA investment with US$577 million in LY.com
07/07/2015|5:00:07 PM|
Wanda Culture Industry Group has injected RMB3.58 billion in its first OTA investment - LY.com, as part of Wanda Tourism’s ‘online +’ O2O strategy.
eHi eyes a portfolio of comprehensive mobility solutions
06/01/2015|9:18:09 PM|
eHi is currently evaluating its P2P car rental platform, as it becomes clear that car rentals in China aren't fitting into the traditional defintion of the industry.
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