Search results for “brand marketing”
Paths may clash, but Ctrip and eLong are working towards laser-sharp positioning
08/05/2015|9:16:23 PM|
Ctrip and eLong are making bold moves, especially in thier approach to respective product strategies and thier decision to monetize the mobile channel.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Wanda Hotels aims to have 85 luxury hotels in China by year end
08/11/2015|7:45:05 AM|
Wanda Hotels expects to have 85 five-star luxury hotels in China by the end of 2015.
MOC to inquire antitrust claim against Ctrip-eLong
08/21/2015|8:54:50 AM|
China’s Ministry of Commerce has arranged a meeting with Ctrip and related parties to inquire the case against Ctrip under anti-monopoly and fair trade rule.
Getting ready for a deregulated travel market in China
08/19/2015|10:49:24 PM|
Travelport is preparing itself for full deregulation in the Chinese distribution market. The company believes it can play an integral role in shaping up the future of travel ecommerce in China.
Anhui hotel chain Gujing Hotels to make New Third Board listing in November
08/18/2015|6:12:57 PM|
Gujing Hotels Management is planning to list on China’s New Third Board OTC trading platform in November this year, the first for a hotel chain in Anhui province.
CAR Inc attracts investment in its latest US$300 million bond issue
08/06/2015|3:42:14 PM|
Chinese car rental giant CAR Inc issued US$300 million in bonds on August 3, its second batch this year after issuing US$500 million in January.
Chinese car rental companies need to explore supplementary distribution avenues
07/21/2015|9:39:22 PM|
Car rental operators in China are looking at strengthening their distribution mix and related technology expertise as they target newer ways of revenue generation.
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