Search results for “brand marketing”
China gears up for a strong impression on Indian e-commerce footprint
01/09/2016|4:28:02 PM|
Ctrip’s decision to invest in MakeMyTrip is just one example of how Chinese companies, led by Alibaba, are pursuing ways to be a part of growth story in India.
Huazhu Hotels to acquire local budget hotel chain Hotel Home
12/25/2015|11:16:55 PM|
Huazhu Hotels has signed an acquisition agreement with budget hotel chain Hotel Home estimated to be worth around RMB80 million.
Carving a niche for a mobile app in a fragmented business category
12/07/2015|6:04:26 PM|
eHi shares why its current share of digital bookings stands out, especially the ones coming from its mobile app.
GAC Group backs Uber China
12/24/2015|11:19:37 PM|
GAC Group will form a partnership with Uber China in capital investments, auto sales and maintenance, second-hand cars, auto loans, insurance and leasing.
Hilton aims for China’s untapped mid-range hotel market with 400 planned openings
11/30/2015|12:31:03 AM|
Hilton plans to open 400 over the next 10 years and increase the number of its Hilton Garden Inns in the China.
Foreign players wary of B2C model, but B2B remains an attractive proposition
12/14/2015|6:47:51 PM|
Anyone can sell the way China’s local intermediaries have shaped up their selling platforms. It’s virtually a B2B2C model today, and foreign OTAs are keen on tapping it for outbound segment
TripAdvisor’s instant booking to strengthen outbound offering for China
12/03/2015|3:10:22 PM|
Will TripAdvisor sign a deal with Ctrip for instant booking? This and many more questions hold meaning as China remains an attractive proposition for all global players.
Didi-Kuaidi leverages investment partnerships in overseas strategy
11/09/2015|5:52:45 PM|
Unlike Uber, Didi-Kuaidi seeks to expand its global presence and influence by investing in Uber’s regional rivals like Lyft, Ola and Grabtaxi.
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