Search results for “brand marketing”
Establishing a data-driven digital platform for Chinese travellers
06/06/2016|1:38:31 PM|
Foreign hotel brands’ digital assets are increasingly looking at offering a flexible and personalized experience to Chinese travellers, even learning from other Chinese websites in addition to their own proprietary findings.
Amadeus gears up for a bigger chunk of China’s travel pie
06/07/2016|10:13:58 AM|
Amadeus has made significant headway in China, both with its distribution and IT solutions. The group has diligently aligned itself to experience the benefits of further deregulation steps.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
China Lodging makes a compelling statement with Q1 results
05/18/2016|4:27:30 PM|
With their latest financial results, the group has asserted that their strong innovation capability drives underlying robust performance.
Hotel alliances: make or break for mid-regional hotels chains?
05/19/2016|9:38:11 AM|
Whether joining alliances can help all hotels? Are hotels in a position against OTA or they can co-exist with each other? Five executives gathered at ChinaTravelNews’ panel during the Hotel and Marketing Conference to discuss the matter yesterday.
Maritim Hotels prepares to open its 2 new hotels in Hangzhou and Hefei
05/20/2016|4:55:48 PM|
In addition to 3 established hotels in China , Maritim, the largest owner managed German Hotel brand is preparing to open its 2 new hotels in Hangzhou and Hefei.
Alitrip integrates VR into impending “future hotels 2.0”
05/23/2016|9:35:28 AM|
Shaohua Li, President of Alitrip, said that his company would integrate VR technology into online hotel reservation in its “future hotels 2.0” strategy that aims to provide online solutions for hotels and build a cloud-based hotel management system.
Understanding TripAdvisor’s product creation flow
05/16/2016|9:23:55 AM|
The global hotel distribution landscape is in the middle of yet another intriguing phase. The likes of TripAdvisor and Google are to refine their offerings on an ongoing basis. Known for their dexterity, such entities have the power to build a stronger brand affiliation via their product and technology expertise, holding on to the massive traffic with valuable propositions.
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