Search results for “big data marketing”
Booking.com forges ahead with laser-sharp focus in China
06/23/2016|10:38:30 AM|
China continues to witness lot of action in the distribution space, but Booking.com intends to chart its course for organic growth in an assiduous manner.
Capitalizing on IT and data – China Eastern streamlines the blend
05/06/2016|10:42:14 PM|
China Eastern, one of the three largest airlines in China, has laid a strong IT foundation, setting up a robust data infrastructure that is paving way for customer-centric decision-making.
Tongcheng Tourism plans demerger and separate IPOs
06/20/2016|10:20:43 AM|
Tongcheng plans to split its business into two separate entities: a travel agency selling leisure tours and attractions and a network grouping the company’s profitable standardized products in air, accommodation and railway.
5 areas that can enhance the UX strategy
05/11/2016|11:05:23 AM|
In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.
Alitrip integrates VR into impending “future hotels 2.0”
05/23/2016|9:35:28 AM|
Shaohua Li, President of Alitrip, said that his company would integrate VR technology into online hotel reservation in its “future hotels 2.0” strategy that aims to provide online solutions for hotels and build a cloud-based hotel management system.
Hotel alliances: make or break for mid-regional hotels chains?
05/19/2016|9:38:11 AM|
Whether joining alliances can help all hotels? Are hotels in a position against OTA or they can co-exist with each other? Five executives gathered at ChinaTravelNews’ panel during the Hotel and Marketing Conference to discuss the matter yesterday.
Momondo gears up for digital marketing push in China
05/18/2016|9:59:28 AM|
After nearly two years of preparation, momondo believes the timing is right to create awareness about its travel meta-search product in China.
BTG Hotel, Alitrip and Shiji initiate hotel alliance joint venture
04/01/2016|10:13:41 PM|
BTG Hotel announced that it had set up a joint venture with Alitrip and Shiji Information to form a hotel alliance brand and provide free full-content e-commerce services to the alliance’s hotel members.
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