Search results for “advertising campaign”
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Weimob gets C Series financing led by HNA Group
11/11/2015|10:27:22 AM|
Wechat’s third-party service provider Weimob announced it has already raised RMB500 million of the two billion yuan targeted for its C Series financing.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015|9:24:08 AM|
OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Luring Chinese for international travel – a game that is getting bigger and bigger
03/26/2015|7:24:39 AM|
Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.
Identifying users and their intent – two of the biggest challenges in digital ad domain
03/03/2015|9:47:58 AM|
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
Qunar’s “customer poaching” heats up cutthroat OTA war
12/15/2014|11:14:36 AM|
Qunar is tempting hotels’ with zero commission and e-currency for every converted booking. Customers and hotels stand to benefit from the campaign and Qunar will gain room nights, albeit at heavy campaign cost and no additional revenue.
Beijing Tourism appoints Travelport for promotion
02/03/2015|4:38:29 PM|
Travelport announces a new marketing partnership with Beijing Tourism to promote Beijing as a stopover destination in Asia.
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