Search results for “advertising”
Expedia posts 20% growth in hotel room nights
07/28/2016|6:05:42 AM|
Expedia‘s gross bookings increased 25% YoY to over $18.8 billion in the second quarter of 2016. Revenue increased 32% YoY to over $2.1 billion.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016|6:25:45 PM|
Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
UTour subsidiary Uevent plans New Third Board listing
05/04/2016|8:48:36 PM|
Beijing Uevent Public Relations Planning Co., Ltd. (Uevent), a subsidiary of Chinese outbound travel and MICE services operator UTour, has restructured as a limited liability company and is planning to apply for a listing on the New Third Board.
Ningbo Airlines officially registered with RMB one billion
04/05/2016|10:12:07 PM|
Ningbo Airlines was inaugurated on March 25 with a registered capital of RMB one billion
Transaction system Shoukeyi receives Pre-A round financing
04/15/2016|9:25:11 AM|
B2B travel transaction service Shoukeyi.com received Pre-A round funding of tens of millions of yuan in early 2016 and the company plans to dip into financing for travel industry players
Expedia reports Q4 and FY2015 results
02/11/2016|5:57:39 PM|
On February 10 Expedia announced financial results for the fourth quarter and full year 2015 with its gross bookings increased 40% and revenue increased 29% year-over-year in the fourth quarter of 2015.
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