Search results for “advertising”
Booking.com's China plan: Localization is more about re-invention
12/08/2017|11:36:52 PM|
“As for localization in China,it’s more about re-invention. There are so many things which are very interestingly either better or different in China,” said Pepijn Rijvers, CMO of Booking.com.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017|7:52:48 AM|
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
Direct booking platform Zhidingke gets funding ammunition to 'disrupt Ctrip'
11/28/2017|3:30:55 PM|
Hotel direct booking platform Zhidingke has raised tens of millions of yuan to focus on 'direct connection, price comparison, special sale and membership sharing', as it vows to disrupt OTAs’ dominance.
Vpon decodes the digital footprint of mainland tourists
10/31/2017|4:31:11 PM|
Countries in Asia-Pacific remain the top destinations of mainland Chinese tourists, while a number of provinces of the new 1st-tier cities become popular, along with Beijing and some coastal regions.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015|9:24:08 AM|
OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
Trivago trims loss and boosts revenue in Q2 2017
08/04/2017|9:30:25 PM|
Trivago recorded a 67% rise in total revenue €298.3 million in Q2 2017. Net loss decreased to €3.4 million in the quarter, and turned to net income of €4.3 million in the first six months of the year.
Plateno Group’s Wowqu raises RMB 50 million in Pre-A round
08/11/2017|5:56:06 PM|
Plateno's apartment rental brand Wowqu announced that it had received RMB 50 million in its Pre-A round financing backed by 58.com, a Chinese classified advertisement website.
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